Overall the experience was natural and organic, it felt familiar to apps and experiences we have grown to use everyday, but injected its own unique blend of data, style and story telling.Īfter viewing the entire story, users had the option to share their 2019 Wrapped in a share card. We were shown cards highlighting each year in the decade, how much time was spent listening in each year, and some really interesting visuals to aid in the presentation, like a unique graph to highlight favorite genres with a visual comparison. The story itself flowed naturally, and moved throughout the years and data almost logically.
I ended up rediscovering some of my favorite old songs, and added a few of my favorite artists back into my rotation. What would have been just a normal train ride into the office listening to the same playlist as every other day turned into this really cool journey through the past. Personally, I opened up Spotify during my daily train ride to jump into my morning playlist, and was surprised to be greeted by this really cool visual story of how my listening patterns have grown over the years. Global listening - where are the artists you listen to from?.Genre preferences, and how this changed over time.Users were taken on a journey through their decade of listening, covering: Like in the past, users could browse Spotify generated playlists - both your own personalized playlist and global favorites - but within the Spotify app is where the experience really shined.
#SPOTIFY LISTENING STATS 2019 SERIES#
Driven just like Snapchat or Instagram stories we've grown familiar with, Spotify 2019 Wrapped included a series of really well-designed "information cards," highlighting specific data and details surrounding that info.
The experience itself was simple, and the beauty is within the execution of that simplicity. Opening the Spotify mobile app on the morning of Decemprovided users with a visual story, a completely illustrated rundown of your entire decade of listening in review. But what really took us by surprise was the execution of the experience. Spotify had made waves with their previous examples, and began advertising for Wrapped 2019 fairly early. In previous years, Wrapped was pretty simple: just a playlist of your favorite songs that you could listen to or even make public to share with friends. Spotify created a compelling, visual experience to provide listeners a fun and in-depth look into how their musical taste has evolved, or even remained the same, over the last ten years. Spotify 2019 Wrapped was a complete look back at our listening patterns not only from the past year, but even all the way back to 2010. But Spotify surprised us all with something pretty special. Well as 2019 came to a close and we said good-bye to another decade, many listeners were eager for our year in review. To really take advantage of this data to create an awesome, personalized experience for listeners, Spotify introduced Wrapped in 2018, giving users a glimpse into their favorite songs, artists and genres throughout the year with a personalized playlist. With instant access to your favorite artists and songs under one roof, it's easier than ever to connect with the music that moves you, from all around the world.Īnd by collecting and repurposing data around our listening behavior, Spotify can even recommend new artists, genres or even the right music for your mood, creating a sticky user experience that keeps listeners engaged and curious. Spotify has completely reimagined the way we listen to music.
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